Use of Emojis in Corporate Video Production – Do’s & Don’ts

For anyone who is thinking of leveraging the growing popularity of visible content in your business, it is time to leverage corporate video development. Discussing with a reputable and experienced video production company will benefit your online video marketing, sales and/or marketing communications initiative. Among the many promotional tools at your disposal, video has time and again proven to be the most effective in fact it is no wonder recent industry projection estimates that 74% of online traffic by end of 2017 will be visual. Of course, there is a great deal of visual content being uploaded online every second but not all of them are incredibly effective. To leverage the demand for this marketing tool, you have to think artistically and using emojis is a good step. pepe emoji

Emojis in Corporate Video Creation

There is no question the place of corporate and business video production in the modern-day business environment. In respect to a Search Engine Journal, 55% of men and women watch films and Ads online every day. A similar report found that 90% of users say they find such promotional advertisings very helpful for making purchase decisions. This type of content is highly distributed by viewers thus increasing visibility, brand awareness, alteration rates and helping meet your business objectives. 

The place of emojis in video production has become increasingly important. They are funny and pass the message instantly. The first emoji utilized around 98 and today almost 2, 000 have been legally recognized so far. Nearly 50% of adults online have used an emoji with 40% of top 500 brands on Facebook or myspace using them in Q1 2015.

Emojis Dos and Don’ts in Corporate Online video Creation

If you have seen the ad for the launch of 2016 Chevrolet Cruze or Domino’s Pizza Twitter emoji advertising campaign, you will agree these emotive icons are really effective in passing the communication. However, they can simply work if you do it right. Below are de when using these symbols:

Know your audience to ensure they be familiar with message quickly.
Retain emojis in context.
Provide some personality, which increases your message.
Use words to boost the meaning.
Between the things to avoid when using this creative advertising tool include:
Prevent going overboard because this can be counterproductive. This is not hard to get started on boring your target audience and the maxim of moderation works properly in this situation.
Never misinterpret the indicating: If you don’t know the dimensions of the meaning, don’t use an emoji because the harm to your brand will be hard to mend.
May follow the crowd: You have to creatively review what you want to achieve in your advertising video campaign in order to ascertain whether an emoji is a good option. Avoid jump onto every craze because it might wrap up backfiring.

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